Transforming Healthcare Communications from Tactical Activity to Strategic Lever

Transforming Healthcare Communications from Tactical Activity to Strategic Lever

Our Mission

Our Mission

Our mission is to touch and positively impact 100 million lives by 2020 with an emphasis on underserved populations. To realize our mission, we strive to continuously introduce outcomes-based innovation to the industry.

To date, we have defined the mobile health messaging market in the U.S. Today, we are a vocal force shepherding the healthcare communications industry into a new era. Tomorrow, with gratitude and humility, we hope to look back to the millions of lives we have touched, knowing that we made a difference.

About Us

About Us

HealthCrowd is the industry's first end-to-end communications solution. Our vision? To transform healthcare communications from tactical activity to strategic lever. Our product suite empowers organizations to unify, automate and optimize multimodal outreach to deliver member-centric engagement at scale, in a risk-managed way. The impact is profound: Improved quality, clinical and financial outcomes for our customers, coupled with a positive difference in how their members now view them and their communications. We are located in sunny San Mateo, CA.

DH*RMA [ˈdärmə]

Daruma Doll

Daruma (Japanese for dharma) dolls are a symbol of good luck. The doll represents patience and perseverance. Daruma dolls are traditionally purchased when someone starts a new chapter in life. One eye is painted in when a wish is made, then the other when the wish is fulfilled.

At HealthCrowd, we like to think of our customer programs in the same way. We paint one eye when your goal is set. We paint in the other eye when your goal is accomplished. The one-eyed Daruma keeps us aware, motivated and on our toes until we fulfill your objectives.

We have the same commitment to members and patients as well. That is why our mission is not to just touch, but to positively impact someone's life. Only then can we consider our job done.

Management Team

Changing the face of member engagement.

Neng Bing Doh, MBA Chief Executive Officer

Neng Bing Doh, MBA

Neng Bing Doh (Bing) is CEO and Founder of HealthCrowd. Bing is a pioneer in mobile messaging for healthcare, with a special interest in underserved populations. She founded HealthCrowd to reinvent healthcare communication by applying behavioral change techniques and consumer analytics mastered from her experience in the online advertising industry, to healthcare. Today, HealthCrowd is used by health plans and numerous other healthcare companies to power multimodal member communications at scale in a risk-managed way, and has emerged as a thought leader in this area. Prior to HealthCrowd, Bing was a senior executive in both business development and product functions within the digital advertising network space, responsible for leading the creation of hundreds of compelling consumer experiences. Bing started her career as a software engineer at Hewlett Packard, holds a B.S. in Computer Science from the University of Wisconsin - Madison, and earned an MBA from Cornell, where she was a SC Johnson Merit Scholar.

Clive Wu, PhD Chief Operating and Technology Officer

Clive Wu, PhD

Clive Wu is the Chief Operating and Technology Officer at HealthCrowd. Clive thrives on adrenaline and performance. An avid automobile club-racer and serial technology entrepreneur, Clive is an expert in data analytics and optimization. While at Stanford, he worked under Prof. Stephen Boyd and co-authored two popular open-source convex optimization software packages. He was most recently CEO at HanuNet, a mobile media startup he co-founded while studying at Wharton. Before HanuNet, Clive co-founded Aprio Technologies (acquired) and served as CEO and CTO. Aprio provides technology that improves the performance and reduces the power-consumption of everyday mobile devices. Prior to that, Clive was Engineering VP at Numerical Technologies and was part of the management team that led the company to an initial public offering on NASDAQ. He is an inventor on 14 US/International patents. Clive holds a B.S. in EE from the National Tsing Hua University in Taiwan, an M.S. and Ph.D. in EE from Stanford University and an MBA from the Wharton School at the University of Pennsylvania.

Robert Mark Vice President of Strategy and Sales

Robert Mark

Robert’s career spans over 30 years in the technology industry, working for a range of companies from the largest global firms to pioneer startups, in senior positions spanning sales, marketing and management. The last 18 years included working with a number of leading edge Silicon Valley tech start-ups establishing and growing their market presence based on driving sales of innovative hardware, software and services; companies such as FileNet, a global enterprise content management pioneer, ZANTAZ, an innovator in electronic communications archiving, and Autonomy, a multi-national enterprise software company, resulting in cumulative revenue production in excess of $250 million. Most recently Robert held the position of Director of Global Accounts in Hewlett-Packard’s Software Division. Robert is also a private investor, an advisor to tech start-ups, and is an investor in HealthCrowd.

Board of Directors

Experts and innovators engaged in our work.

Marilyn Schlein Kramer 

Marilyn Schlein Kramer

As President/CEO of DxCG, Inc. (now Verisk Health), Marilyn transformed a research-oriented consulting practice into one of Massachusetts top 100 women-led businesses. Under her leadership, DxCG achieved a compound annual growth rate of 45% and expanded its client list to more than 250 customers. Marilyn executed a successful exit strategy with the sale of DxCG to Verisk, a $1B provider of risk modeling and decision analytics. Marilyn also served as the first Executive Director of The Partnership for Healthcare Excellence and was the Deputy Executive Director of the Massachusetts Center for Health Information and Analysis where she oversaw use of the Commonwealth's All-Payer Claims Database. Marilyn chaired the Board of the National Association of Health Data Organizations. She is currently Senior Vice President of Customer Experience at HDMS, an Aetna company. Marilyn received her MBA from the University of Chicago's Booth School of Business and her BA in Economics from Harvard University where she was elected to Phi Beta Kappa.

Tom Toy 

Tom Toy

Tom Toy is a Managing Director of Startup Capital Ventures (, a Menlo Park-based venture capital firm focused on early stage information technology companies. Tom is also a Managing Director of PacRim Venture Partners ( as well as a Venture Partner/Advisor for ICCP Venture Partners ( Tom has invested in early stage IT, cleantech and healthcare companies as a VC for more than twenty-five years. He has served on the boards of directors of a number of public and private companies. Tom’s current and past companies include SunPower (NASDAQ: SPWR), UTStarcom (NASDAQ: UTSI), White Electronic Designs (NASDAQ: WEDC, then acquired by Microsemi), LifeCell (NASDAQ: LIFC, then acquired by Kinetic Concepts), Physiometrix (NASDAQ: PHYX; then acquired by Hospira), SyStemix (NASDAQ: STMX, then acquired by Novartis), CafePress (NASDAQ: PRSS), U-Systems (acquired by GE Healthcare), FastSoft (acquired by Akamai) and Hanwha Q CELLS (HQCL). Tom is currently on the boards of directors of several private companies. Tom graduated from Northwestern University with B.A. and MBA degrees.


Featured Articles

Our innovative work has been noticed. Check out just some of the articles where we have been featured.

Silicon Valley Business Journal MedCity News Telefonica MobiHealth News San Francisco Health Plan mHealth News PRlog Managed Healthcare Executive PH Hub Network

Press Release

Press Release


Mobile-Texting Technology Helps Enrollees Receive Preventative Health Services

Sunrise, Fla. (October 18, 2016) – South-Florida-based Community Care Plan (formerly South Florida Community Care Network), the health plan with a heart, is pleased to announce that it has partnered with HealthCrowd, a healthcare communications technology, in an effort to encourage its enrollees to receive recommended preventative health services and close gaps in their care to promote wellness. The HealthCrowd platform unifies, automates and optimizes multimodal communications to deliver personalized member engagement.

Read More ➤

Media Kit

Want to learn more about the HealthCrowd story and team? Download our media toolkit today.

Version: 2016.0
Last updated: 05/02/2016
Download HealthCrowd's media kit to help write that insightful article of yours! The kit consists of:
  • HealthCrowd overview in three different lengths
  • Executive profiles & portraits
  • HealthCrowd logo images
  • Quick facts
  • Contact information

Press Inquiries

For all other media inquiries, please contact SriVani Ganti at

Industry Affiliations

HealthCrowd is proud to be affilliated with the following orgnizations:

Healthcare Information and Management Systems Society America's Health Insurance Plans AHA MHPA ACAP

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