What Is It? The ability to control, coordinate and monitor individualized member communications with the dual objective of delivering outcomes and a compelling consumer experience.
Coordinated communications have become relevant and necessary from every vantage point given burgeoning healthcare consumerism. Your communications are a part of your brand. The long list of reasons to invest in an orchestration platform:
Individualized Nudges that Best Maximize Each Touchpoint Based on Defined Objectives
Traditional campaigns are hard-coded and inflexible. What this means is that all members in a campaign get the same communications at the same time. Further, traditional campaigns are oblivious to each other, so, campaigns being originated by different departments may very well hit the member at the same time, with different styles and tones, with no consideration for priority nor urgency. These examples all run counter to the core of member engagement.
HealthCrowd Streams are campaigns decoupled by individual members, or better, campaigns-of-one. Individualized timelines. Individualized communications. It’s foundational building block is the hiNudge.
Every second in the HealthCrowd universe, multitudes of HealthCrowd Intelligent Nudges (hiNudge) are born. They perform a specific job for a specific member, and then self-destruct. These nudges are polymorphic, in that they can become anything. A hiNudge can manifest into a Text Message, IVR, Email or any other communication unit. A nudge can carry any type of targeted content. A nudge can appear anywhere on a member’s timeline. When the job is done, it vanishes into thin air, only to be reincarnated another time.